Meet Our Team
Meet the experts powering your health journey.
Founder & CEO
Victor Novozhilov
More than 15 years in High-Tech, delivered software development and system implementation projects in health and pharma industries in international enterprises.
Co-Founder & CTO
Boris Piiavski, PhD
R&D Executive, 17 years of excellence in global team building, agile development, and innovative engineering, experience gained in b2b international businesses.
Co-Founder & CSO, Behavioral Scientist and Technologist
Michael Sobolev, PhD
With over a decade of experience building behavior-change technology. Specific projects include the use of nudge/sludge in healthcare policy, effective design of incentives for behavior change, and acceptance of medical AI.
Advisor, Change Management & Innovation, Master’s candidate in Psychology
Andrew Chisholm
Experienced consultant, coach, lecturer with cross-industry expertise (pharma, energy, finance, services). Proven record driving strategic alignment and innovation, organizational transformation, and leadership development.