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Meet Our Team

Meet the experts powering your health journey.

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Founder & CEO

Victor Novozhilov

More than 15 years in High-Tech, delivered software development and system implementation projects in health and pharma industries in international enterprises.

 

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Co-Founder & CTO

Boris Piiavski, PhD

R&D Executive, 17 years of excellence in global team building, agile development, and innovative engineering,   experience gained in b2b international businesses.

 

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Co-Founder & CSO, Behavioral Scientist and Technologist

Michael Sobolev, PhD

With over a decade of experience building behavior-change technology. Specific projects include the use of nudge/sludge in healthcare policy, effective design of incentives for behavior change, and acceptance of medical AI.

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Advisor, Change Management & Innovation, Master’s candidate in Psychology

Andrew Chisholm

Experienced consultant, coach, lecturer with cross-industry expertise (pharma, energy, finance, services). Proven record driving strategic alignment and innovation, organizational transformation, and leadership development.​​​​

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